Level Ground - Food Service Sales Representative
Position: Food Service Sales Representative
Position Type: Permanent, Full-time
Schedule: Monday to Friday (37.5 hours per week)
Compensation: $70,000/Annum
Location: Saanichton, BC
Commission Structure: 1.5% of the year-over-year increase in net revenue on assigned accounts (see below for full details)
About us
Level Ground was founded in 1997 with a focus on fair trade and a passion for specialty coffee. We believe great, fair trade, organic coffee should be accessible to everyone. We started roasting coffee after-hours with a borrowed roaster in batches of 4lb coffee in Victoria, BC. Our first farmer partnership was with a co-op in Colombia and since then, we have worked with over 5,000 farmers across seven countries. We source high quality beans from organic and fair trade small-scale farmers. At Level Ground, we love the planet every day. Our patented roasting tech radically reduces emissions and we use 13 streams of recycling and composting, keeping us landfill free for over 20 years!
Job Overview
This position will be the primary contact for the Level Ground group of brands for Food Service and Wholesale accounts.
Reporting & Working Groups
This position works collaboratively with the Sales/Marketing team, reporting to the Sales Navigator
Level Ground’s business development team supports a co-operative, communicative, forward-thinking environment where hard work and innovation are valued.
Core Responsibilities
Outside Sales
• Identify new business opportunities through prospecting, referrals, and research
• Distribute sell sheets, samples, pricing information, and equipment training materials
• Balance in-field time with administrative work including follow-ups, proposals, and reporting
• Confirm and improve brand presence at the account level
RFP & Institutional Sales
• Lead the RFP process for offices, institutions, and large food service customers in collaboration with the Sales Navigator
• Coordinate internally to gather pricing, product specs, certifications, and operational requirements
Food Service & Account Management
• Act as the main contact for food service leads
• Manage account requests and pricing inquiries within approved margins
• Provide price quotes for potential clients
• Develop service agreements
• Execute a strategy to grow market share within coffee shops, offices, and institutional accounts
• Develop and maintain strong relationships through regular calls, site visits, and ongoing support
• Implement and support promotional programs at the account level where applicable
• Collaborate with internal teams to ensure accurate fulfillment, pricing, and service levels
Role Expectations
To ensure clarity and confidence in the role, this position includes the following expectations:
• Work scheduled hours as agreed upon, with flexibility as needed to support account demands
• Participate in twice-monthly check-in meetings with the Sales Navigator to review goals and progress
• Operate within pre-determined pricing and margin guidelines provided by the Sales Navigator
• Maintain accurate records of account activity, opportunities, and follow-ups through our CRM
• Represent the Level Ground group of brands professionally and consistently in all customer interactions
Role Requirements
• 3+ years of experience in sales, customer service, account management, or hospitality-related roles
• Strong communication skills, including phone, email, and in-person conversations
• Experience using CRM tools to track sales activity and pipelines
• Experience in business development and prospecting for new clients
• Experience interacting directly with customers in a professional setting, including in-person visits
• Ability to follow established sales strategies while building confidence and independence over time
• Valid driver’s license and ability to travel to food-service tradeshows
• Contract management experience would be an asset.
Role Assets
• Exposure to food service, coffee, hospitality, retail, or CPG environments
• Ability to manage your own schedule based on KPI performance
• Experience writing and responding to RFPs
Commission
Commission will be calculated at 1.5% of the year-over-year increase in net revenue on assigned account in the Food Service Channel. Commission payments will be issued after completion and finalization of the fiscal year financial statements.
Application Instructions
If this exciting role with Level Ground speaks to you, please apply with a cover letter and resume.
We will be accepting applications until the end of the day on Tuesday July 28, 2026. We will be reviewing applications as they come in, so please don’t hesitate in applying. Only candidates who we are interested in moving forward with will be contacted.
If you don't see yourself fully reflected in every job requirement list on the posting above, we still encourage you to reach out, apply and tell us more about yourself in your application. We are committed to creating a more equitable, inclusive and diverse company. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. If you do need any form of accommodation, please reach out to daniel@engagedhr.com
We look forward to hearing from you!
